Manitoba’s leader expressed a reluctant openness to restocking American alcohol as part of a potential trade agreement, with a caveat to consumers to avoid purchasing it. Negotiations between Canadian and U.S. officials aim to prevent new U.S. tariffs on approximately $30 billion worth of Canadian goods. Prime Minister Mark Carney and his team discussed this deal with cabinet members and premiers. Kinew mentioned that Carney requested provinces to reintroduce American liquor to store shelves, but Manitoba has not agreed to this yet.
If American products return to Liquor Marts as part of the trade deal, Kinew advised Canadians to opt for Canadian alternatives instead. He emphasized the importance of sending a message against Donald Trump’s trade policies. Manitoba had previously removed millions of dollars worth of U.S.-made alcohol from circulation in 2025 in response to U.S. tariffs on Canadian goods that violated the Canada-U.S.-Mexico trade agreement.
Despite the possibility of U.S. alcohol returning to shelves, Manitobans have shown a preference for local options, leading to significant sales growth at Liquor Marts. Other Prairie provinces, such as Alberta and Saskatchewan, have already reinstated American alcohol in their stores after briefly removing it.
Carney urged premiers not to exclude the U.S. from procurement policies, emphasizing the importance of fair trade practices. Manitoba’s policy favoring Canadian or non-American sources has significantly reduced spending on American firms. The Opposition leader criticized Kinew for allegedly not fully supporting local businesses, pointing out a multimillion-dollar contract with an American company.
Kinew expressed skepticism about the trade deal’s details, particularly regarding tariffs on steel and aluminum. He stressed the need for zero tariffs and highlighted the importance of supporting workers in industries like the Gerdau steel mill. Kinew criticized Trump’s trade approach, questioning the durability of any potential deal.
Despite the ongoing negotiations, Kinew maintained a stance of advocating for Team Canada’s interests rather than personal satisfaction. A California winemaker criticized Kinew’s stance on U.S. alcohol, highlighting the impact on businesses like his vineyard due to the trade war.
Public reactions in Manitoba varied, with many expressing support for buying local products over American imports. Residents emphasized the positive impact on local distilleries and businesses due to the absence of American products in stores.