Sainsbury’s is introducing a significant update to its Nectar loyalty program, offering shoppers a chance to save money. Starting from July 25, customers can access Your Nectar Prices at all checkouts nationwide. This feature provides up to ten personalized discounts every week based on individual shopping patterns.
Previously, accessing these discounts was limited to the SmartShop app, Sainsbury’s online platform, and in-store. The retailer claims that these exclusive offers, renewed every Friday, have the potential to save the average shopper around £150.
Mark Given, Sainsbury’s Chief Marketing, Data, and Sustainability Officer, emphasized the customer-centric approach, stating, “We’re at the forefront of personalized loyalty. Customers seek recognition and rewards, and while Nectar Prices are available to all, personalized offers resonate with our customers, offering additional savings on their favorite and most purchased products.”
Earning Nectar points is straightforward, with shoppers receiving one point for every £1 spent in Sainsbury’s stores. Each Nectar point is valued at 0.5p, equating to a 0.5% cashback return. Furthermore, Nectar points can be accrued not just through in-store purchases but also at Sainsbury’s fuel stations and partner brands like eBay, Expedia, and Just Eat.
In other news, Sainsbury’s has decided to close all in-store changing rooms, prompting mixed reactions from customers who now have to try on clothing from the TU range at home. This move follows the closure of the supermarket’s 61 in-store cafes in April, driven by anticipated cost increases due to tax changes from the recent Budget announcement, which could lead to higher prices for consumers.