Apple’s range of products like MacBook laptops and iPhones are well-known, but its services are gaining significant popularity. The tech giant has reported a record-breaking year, with a surge in users engaging with its audio, TV streaming, and news platforms.
Apple Music, accessible on both iOS and Android, experienced its best year in 2025, setting new records for listenership and new subscribers. The service introduced various updates, including features like Lyrics Translation and AutoMix, enhancing the user experience.
Similarly, Apple TV witnessed a substantial increase in user engagement, with a 36% rise in viewership of shows like Slow Horses and The Studio in December compared to the previous year. The platform expanded its content library with new shows and movies, such as the F1 film featuring Brad Pitt and the acclaimed drama Pluribus.
The App Store also thrived during the year, attracting over 850 million weekly users globally. Between Christmas Eve and New Year’s Day, the platform experienced a record number of visitors, leading to a surge in customer spending on digital goods and services.
Apple Podcasts had a successful year as well, achieving record listenership, plays, and subscribers. Apple’s services saw further enhancements, including the expansion of Apple Fitness+ availability to more regions and the addition of over 50 new games to Apple Arcade.
Additionally, Apple extended its Share Item Location feature in Find My to 27 more airlines, reducing lost luggage instances significantly. Apple Maps enhanced its Detailed City Experience in new locations like New Orleans, Singapore, and Monaco, offering detailed 3D landmarks like a custom F1 Monaco Grand Prix experience.
Eddy Cue, Apple’s senior vice president of Services, described 2025 as a year of unprecedented growth, global expansion, and continuous innovation for Apple services. Cue emphasized the company’s commitment to delivering enriching experiences through various services like Apple TV, Apple Music, and Apple News, catering to users worldwide and enhancing their daily lives with engaging content and services.