Starbucks enthusiasts in the UK are buzzing with excitement as the popular coffee chain has introduced a new item to its stores. The highly sought-after Bearista coffee cup, which initially launched in the US last November, has finally made its way to the UK, creating a frenzy among customers.
While some lucky shoppers have been able to secure the coveted bear-shaped cup with ease, others have faced disappointment upon finding it sold out at their local Starbucks. However, it’s not just the availability that’s irking certain customers; it’s the pricing that has become a point of contention.
A shopper took to NewFoodsUK’s Instagram page to express frustration after paying £27.95 in-store, highlighting the apparent trend of individuals purchasing the cups solely to resell them at a profit online. This disparity in pricing has left some customers exasperated, with one remarking, “£27.95 in store and just seen some on eBay for £89… WTF?!?!”
Amidst the hype surrounding the Bearista cup, eBay listings showcase a wide range of prices for the sought-after item, varying from £78 to £146. However, some listings offer the cup for as low as £15 to £20, predominantly in used condition.
In an Instagram post promoting the Bearista cup, Starbucks announced, “The one you’ve all been waiting for. Get your paws on the Bearista cup in store today! T&Cs apply. One Bearista Cup per customer only. While stocks last.” The announcement garnered significant attention from eager buyers and disappointed fans alike.
Responses to the post were mixed, with some expressing disappointment at the scarcity of the cups, while others rejoiced at successfully acquiring one. Amidst the discussions, concerns were raised about the escalating prices of the cups on resale platforms, with one user questioning the dedication of individuals queuing at midnight for the merchandise.
Starbucks, known for offering a variety of merchandise in addition to its food and beverage items, sells a range of products including mugs, travel cups, reusable bottles, notebooks, keyrings, and caps.
The article reached out to Starbucks for comment on the situation, but the company has not responded yet.