A significant weekend of retail activity is approaching, as Black Friday 2025 is set to begin tomorrow, on November 28. This annual event is renowned for its substantial discounts on a wide range of products including technology, fashion items, and household appliances. It presents a great opportunity for consumers to find major deals and save money. However, it is also a peak period for fraudulent activities.
Cybercriminals are known to take advantage of the hype surrounding Black Friday by employing various deceptive tactics to target unwary shoppers. In an effort to combat the increasing online threats, UK telecommunications provider O2 recently issued a cautionary alert. Following suit, Amazon has now issued its own vital warning.
In a communication sent to users, as reported by Mirror Online, Amazon emphasized the importance of being vigilant during the busy shopping season. The email stated, “Stay informed with these tips to help identify impersonation scams—instances where scammers pose as reputable companies to extract sensitive information such as personal details, financial data, or Amazon account credentials.”
So, what should shoppers be wary of?
Amazon highlights that cybercriminals utilize multiple strategies during Black Friday to prey on unsuspecting consumers. Common tactics include sending fake delivery notifications, prompting users to update their shopping accounts, or creating a sense of urgency to address non-existent issues.
Individuals who fall victim to these schemes may inadvertently disclose highly confidential information, which scammers can exploit to steal funds or infiltrate accounts.
According to Amazon, prevalent scams in November involve fraudulent messages regarding delivery or account issues, deceptive third-party social media posts promoting overly attractive deals, and requests for passwords or payment information via unofficial channels.
Another ploy involves sending unfamiliar links that urge customers to “verify” their account details on counterfeit or phishing websites.
“Amazon will never request customers to verify their account details via email,” the company cautioned.
To navigate the upcoming shopping days safely, Amazon has shared five essential guidelines for consumers to follow:
• Utilize the Amazon mobile app or website for all shopping needs, customer service inquiries, account modifications, delivery tracking, and refund inquiries.
• Be aware that Amazon will never ask for payment information over the phone for products or services, including gift cards or wire transfers.
• Consider activating 2-step verification where possible to enhance account security. 2-step verification can be set up at amazon.co.uk/2SV.
• Enhance security and save time by using a passkey, which provides a safer alternative to passwords and can be set up at amazon.co.uk/passkey using existing face, fingerprint, or PIN recognition.
• Exercise caution when faced with urgent requests from potential scammers, as they may try to pressure individuals into immediate action.
For those looking to capitalize on Black Friday discounts, it is crucial to remain vigilant and only shop through official channels such as Amazon.co.uk. Additionally, beware of unsolicited text or email messages and refrain from clicking on any suspicious links promising deals.