Cadbury has recently reduced the size of its Mini Eggs bags from 80g to 74g while maintaining the price, leading to customer dissatisfaction. This phenomenon, known as shrinkflation, involves reducing product size while keeping prices constant. Prices for Cadbury Mini Eggs vary among retailers, with discrepancies noted on different platforms. Mondelez International, the parent company of Cadbury, attributed the size reduction to increased production costs, particularly for ingredients like cocoa and dairy. Despite facing challenges due to rising input costs, the company emphasized the importance of preserving the quality and taste of its products. The reduction in bag weight was a strategic move to remain competitive in the market. The issue of shrinkflation has also affected other popular products like Quality Street, prompting discussions on consumer preferences and pricing strategies in the food industry.