Sky has recently announced a significant change that indicates a shift in TV viewing habits for the future and possibly the phasing out of traditional satellite dishes. The company has ceased selling its Sky Q set-top box online and is now promoting Sky Stream and Sky Glass TVs instead.
In a statement, Sky stated, “We’ve unplugged Sky Q. Plug in Sky Stream for less. Sky Q is no longer available for online purchase.” Customers looking to buy Sky Q will be redirected to consider the more affordable Stream box, with Sky emphasizing, “You can enhance your viewing experience with Sky Stream starting at £15 per month.”
The transition to Sky Stream and Sky Glass signifies a move towards delivering live and on-demand content over the internet rather than through satellite signals. These options offer quick setup, do not require a technician to install, and receive frequent updates and new features. Moreover, choosing a basic Sky Stream package is more cost-effective compared to Sky Q, with prices starting as low as £15 per month.
This strategic move was anticipated as Sky has been focusing more on streaming-based solutions due to the preference of most new customers. However, for existing Sky Q users, there will be no impact as the change only affects online orders. Sky Q can still be purchased by contacting Sky directly or visiting retail stores.
Sky clarified, “Sky Q is no longer available for online purchase, but customers can contact us to order Sky Q or visit our retail outlets. Alternatively, they can explore our popular streaming options, Sky Glass and Sky Stream, which are favored by 9 out of 10 new customers.”
While Sky Q remains a popular choice for many households, the trend towards a streaming-oriented future is becoming more pronounced.