Survey exposes widespread concerns over counterfeit vapes among UK users
A recent survey reveals that one in four adults suspect they’ve been sold a counterfeit vape, with many believing that “most” shops are stocking illegal goods.
The poll, which surveyed 500 vapers, discovered that 67% think they’ve bought counterfeit products, often identifying poor packaging or suspiciously low prices as the tell-tale signs. Half also highlighted the taste and smell as indicators of a fake product.
Despite these concerns, only 20% of vapers will go out of their way to verify a product’s authenticity before using it. Furthermore, 25% confessed to knowingly buying cheaper, non-branded vape products that could potentially be counterfeit.
The report revealed that 56% of users expressed concerns about the safety of the vape materials they use. Among those who believe they’ve used illegal products, a third reported negative effects, including sore throats (33%), mouth or throat irritation (30%), and fatigue or weakness (24%).
Harris Tanvir, founder of UK Ecig Store, the online retailer that commissioned the study, commented: “We estimate that more than half of the UK’s top 200 retailers are selling illicit vape products—a concerning reality for consumers.”
“This should be a major worry for vapers, as these products can pose serious health risks both in the short and long term. Illegal and illicit vape devices are not only prone to overheating and battery failures, but untested vape liquids could also have unknown, potentially harmful effects.”
Many consumers are sceptical about the vetting process of products online. Many are under the impression that some platforms don’t verify the authenticity of vape products sold and almost half suspect that a significant number of items on certain online marketplaces haven’t undergone adequate testing.
“It’s not just about personal safety – using counterfeit vape products can also mean poor performance, unpleasant experiences, and wasted money,” Tanvir pointed out. “Cheap imitations often cut corners on quality, leading to leaking cartridges, burnt coils, or inconsistent nicotine levels.”
Tanvir also expressed concerns about the forthcoming UK government ban on disposable vapes. The move is designed to curb youth vaping and environmental waste, but industry experts worry it could push consumers towards unregulated, potentially hazardous products.
“With illicit vape seizures already at record highs, ensuring access to compliant products will be vital,” Tanvir cautioned.
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