Apple has introduced its latest lineup of iPhones, unveiling the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air during its annual showcase live from California on September 9. Pre-orders for the new models will begin at 1 pm on September 12, with availability starting from September 19. Retailers like Sky Mobile, EE, Mobiles.co.uk, Vodafone, and Three have confirmed they will stock the devices, with prices to be announced.
Customers can also purchase the phones directly from Apple and Amazon starting September 12. The standout addition to the iPhone series is the iPhone Air, touted as the thinnest iPhone to date. Apple has set the starting price at £999 or £41.62 per month, with other retailers expected to reveal their pricing soon. Mobiles.co.uk is offering a £20 Currys gift card for those who register and pre-order.
Weighing 165g and measuring 5.1mm thin, the iPhone Air is the first in Apple’s ‘Air’ range for smartphones, featuring a Grade 5 titanium frame made with 80% recycled titanium. It boasts a 6.5″ Super Retina XDR display with a durable Ceramic Shield, making it four times more crack-resistant and three times more scratch-resistant than the previous model. The device is powered by the latest A19 Pro chip, claimed to be the fastest processor in any smartphone.
Customers pre-ordering the iPhone Air can get Apple TV+ free for seven days to enjoy shows like Severance, Ted Lasso, and Slow Horses. The battery life has been improved significantly, offering up to 27 hours of video playback and quick charging to 50% in 30 minutes. The phone features a 48MP Fusion camera system for high-resolution images and an 8MP Centre Stage front camera.
The iPhone Air comes with iOS 26 out of the box, introducing features like liquid glass and a vibrant lock screen. It offers AI features for live translation, photo clean-up, and visual intelligence. Available in 256GB, 512GB, and 1TB storage options, the iPhone Air comes in Sky Blue, Cloud White, Light Gold, and Space Black colors.