Winamp, a once-popular music player for Windows, is undergoing a major transformation to compete in the streaming industry. The iconic music player that made waves in the late 1990s and early 2000s has announced a strategic partnership with Deezer, an independent music streaming platform. Through this collaboration, Winamp will introduce a new subscription model in early 2027, leveraging Deezer’s technology and music catalog.
The upcoming platform will enable users to access music from the streaming library, as well as play local files and internet radio stations. Additionally, users can personalize their interface using “skins,” a feature beloved from the original player’s legacy.
Although Winamp has somewhat faded from prominence with the rise of streaming services, it remains available for download, boasting over 40 million active desktop users. Launched by Nullsoft in 1997, Winamp quickly became a leading music player for Windows, attracting 60 million users by 2001. Renowned for its slogan “Winamp, it really whips the llama’s ass,” the player set itself apart with its speed, efficiency, and style.
The CEO of Winamp Group, Alexandre Saboundjian, expressed excitement about challenging the music listening experience once more. While the company had previously attempted a mobile version in 2019, it failed to materialize. Winamp’s acquisition by AOL in 1999 for an estimated $80-100 million marked a turning point, leading to management issues and eventual decline in the face of competitors like the iPod.
Despite its setbacks, Winamp retains a special place in music history, with its customizable skins embodying a time of creative expression. The platform narrowly avoided shutdown in 2013, finding a new lease on life under the ownership of the Winamp Group after dabbling in music NFTs.
As Winamp prepares to launch its streaming service in the near future, details on pricing and specific features remain undisclosed. While some fans are eager for the new platform, others express reservations about the addition of a subscription model. Following its rollout, the desktop player will introduce premium subscription options, signaling a new chapter for the iconic music player.