Lights will shine this week at the Toronto International Film Festival, showcasing Canada’s significance in the global film landscape. Amid discussions about a potential U.S. national incentive program to retain film productions within the country, questions arise about the potential impact on Canada, a favored location for numerous U.S.-based film projects.
U.S. President Donald Trump recently expressed bipartisan support for a federal tax incentive aimed at safeguarding film production within the U.S. borders and preventing it from relocating to other countries, including Canada. The proposed Motion Picture, Television, and Entertainment Revitalization Act has garnered attention within the U.S. film industry, where professionals and advocates have long advocated for such measures.
Data reveals a decline in employment within Los Angeles County’s film and television sector, signaling a shift in the industry landscape. While Canada has been a popular choice for international film productions, recent trends show that TV series are finding homes not only in Los Angeles but also in other U.S. states and the U.K.
A significant portion of U.S.-scripted TV series in 2024 were filmed in Los Angeles, the U.K., Georgia, and British Columbia, showcasing a diverse distribution of productions. Despite Canada’s historical attractiveness as a filming destination, the U.K. surpassed Canadian provinces in hosting streaming TV series, cable TV series, and theatrical movies in 2024.
The rivalry between Canada and the U.S. as filming locations dates back to the late 1990s and early 2000s. Canada’s introduction of federal tax credits in 1997 to lure foreign productions triggered a reaction from Hollywood, leading to protests and calls for countervailing tariffs on U.S. productions filmed in Canada. Over time, various regions worldwide have adopted tax incentive programs to compete in the global film industry.
Although the U.S. is prioritizing its film industry, Canada remains a strong contender due to factors like a favorable exchange rate, diverse landscapes, and a skilled workforce. Industry experts emphasize the importance of investing in domestic projects and supporting initiatives like the Online Streaming Act to ensure a robust Canadian film industry amidst evolving global dynamics.